We’ve seen deals – and even families – fall apart when thanks to a direct investment gone bad.  While direct investment can be an exciting and lucrative tool to build and maintain your family’s wealth, if you’re just starting out, you’ll want to avoid these rookie mistakes.

When you hear the word discipline, you may think of world-class athletes or Nobel-winning physicists – or you may think of the principal’s office.  Whatever pops into your head, it’s probably not the execution of your family office’s investment strategy – and that’s one reason even the best strategies are often unsuccessful.

In our last post about the Value Creation Vector, we dug into the second lever, Growth Potential.  Today we’re going to look at the third lever: Management Tenacity. Sadly, this lever is typically least interesting to management, even though it’s often the easiest way to generate value.

In our last article, we detailed the first two factors for successful family office direct investment:  Right Experience and Right Reasons.  Today, we’ll cover the next two factors:  Right Strategy and Right Team. You can see the complete list in our intro post on the topic.

In our last post about the Value Creation Vector, we dug into the first lever, Profit Potential.  Today we’re going to look at the second lever:  Growth Potential. Once we have assurance that you’re maxing out the profit potential of your business, we want to help you grow the sh*t out of it.

In my last post about the Value Creation Vector, I provided an overview of the tool and how it can drive focus, prioritize actions and deliver results for companies. Today, I’m going in more detail about the first lever:  Profit Potential.

In our article, How To Start Direct Investing In Your Family Office, we outlined five key success factors that contribute to successful direct investing for family offices:  Right Experience, Right Reasons, Right Strategy, Right Team and Right Discipline. So, let’s jump in…what do we mean by Right Experience and Right Reasons?