Author Archives: amyhfulford

Market Insight: The Key To Sustainable Competitive Advantage

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy.   Here’s the way we break down the insights typically used by companies to manage their businesses: 1.  Native Insight:  the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]

Forget Big Data, Democratize “Small Data” to Unlock Hidden Value In Your Business

Everybody’s talking about “big data” and what it can do to transform business.  It’s really exciting to think about how we can knit together disparate data sources and analyze more data than ever.  However, more often than not we see companies neglecting their fundamental business data and the value it can provide for this business. […]