Category Business

Unlock Hidden Value: 4 Lessons from Walmart

In HBR, Leslie Dach provides some invaluable advice to executives in his column, “Don’t Spin a Better Story.  Be a Better Company.”  While the advice, based on his experience at Walmart, is focused on how to effectively and authentically respond to negative PR, the insight is also powerful for unlocking hidden value in organizations. Here’s […]

Market Insight: The Key To Sustainable Competitive Advantage

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy.   Here’s the way we break down the insights typically used by companies to manage their businesses: 1.  Native Insight:  the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]

Forget Big Data, Democratize “Small Data” to Unlock Hidden Value In Your Business

Everybody’s talking about “big data” and what it can do to transform business.  It’s really exciting to think about how we can knit together disparate data sources and analyze more data than ever.  However, more often than not we see companies neglecting their fundamental business data and the value it can provide for this business. […]