Tag Archives: customer insight

Multicultural business people discussing work

2 Resolutions That Will Make You Smarter… And More Successful

It’s a new year, and time to make resolutions for changing your ways in 2019 to achieve both personal and professional goals.  Whether you’re a CEO, a member of the C-suite, a mid-level manager, or an individual contributor, two simple New Year’s resolutions will make 2019 a business game changer.

Position for Long-term Value Creation by Overcoming Barriers to Business Model Innovation

Scott Kirsner’s HBR article, The Biggest Obstacles to Innovation in Large Companies, analyzes a survey of large companies who were asked about obstacles they face when tackling innovation.  Top responses include the importance of politics, lack of executive alignment, a culture that doesn’t embrace change, and an inability to react to disruptions. I couldn’t agree […]

Market Insight: The Key To Sustainable Competitive Advantage

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy.   Here’s the way we break down the insights typically used by companies to manage their businesses: 1.  Native Insight:  the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]