Tag Archives: Customer Intimacy

Market Insight: The Key To Sustainable Competitive Advantage

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy.   Here’s the way we break down the insights typically used by companies to manage their businesses: 1.  Native Insight:  the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]

Position for Long-term Value Creation by Overcoming Barriers to Business Model Innovation

The recent HBR blog post, Why Large Companies Struggle With Business Model Innovation (http://blogs.hbr.org/2013/09/why-large-companies-struggle-with-business-model-innovation/?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow) does a great job of highlighting the importance of business model innovation and highlighting three barriers: Lack of top management support and attention; reluctance to experiment and failure to pivot. I couldn’t agree more with the importance of business model innovation […]