Tag Archives: Customer Intimacy

Position for Long-term Value Creation by Overcoming Barriers to Business Model Innovation

Scott Kirsner’s HBR article, The Biggest Obstacles to Innovation in Large Companies, analyzes a survey of large companies who were asked about obstacles they face when tackling innovation.  Top responses include the importance of politics, lack of executive alignment, a culture that doesn’t embrace change, and an inability to react to disruptions. I couldn’t agree […]

Market Insight: The Key To Sustainable Competitive Advantage

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy.   Here’s the way we break down the insights typically used by companies to manage their businesses: 1.  Native Insight:  the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]