Tag Archives: customer

Market Insight: The Key To Sustainable Competitive Advantage

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy.   Here’s the way we break down the insights typically used by companies to manage their businesses: 1.  Native Insight:  the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]

Strategy 101: Zuckerberg Coming of Age

Every business experiences growing pains.  But, not every business has those growing pains on display for the entire world to see.  Check out today’s WSJ article:  “For Mark Zuckerberg, Tumult and Turnaround” and be thankful your business challenges don’t attract a national stage.  The article outlines four key signs that Zuckerberg is coming of age: […]