Tag Archives: market insight

The Customer Is Always Right: Why Market Insight Should Shape Your Business

You want to grow your successful business, or maybe you’re falling behind the competition. Whether you’re a market leader or struggling to keep up, quality market insights can help improve your returns.

Market Insight: The Key To Sustainable Competitive Advantage

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy.   Here’s the way we break down the insights typically used by companies to manage their businesses: 1.  Native Insight:  the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]